Our Story & Principles
Twenty-seven years ago, Barbara and Bernhard started Iconfootwear in Hobart, specializing in German-made Birkenstocks. They built the business on quality, comfort, and genuine service. Over the years, Iconfootwear has grown into a Tasmanian staple — known for excellent footwear, trusted brands, and a strong community focus.
Now under the care of Katie and Rory, the store continues the same commitment to quality and customer service that made Iconfootwear what it is today. Their goal is simple: to keep offering Tasmania and the rest of Australia the best shoes, chosen with care and backed by experience.
A Focus on Comfort
Every pair of shoes we stock is chosen for its comfort and craftsmanship. Our team knows footwear — we’re here to help you find the right fit, whether for daily wear, travel, or work.
Showcasing Sustainability
We value brands that use sustainable materials and ethical production methods. Many of our shoes come from makers who prioritize both quality and responsibility — footwear that feels good in every sense.
Excellence in Design
Iconfootwear offers a wide variety of designs, from timeless classics to modern styles. There’s something here for everyone — all made with care, comfort, and durability in mind.
Our Experience
With over 27 years of fitting feet in Hobart, we’ve learned what makes a great shoe and what makes a great fit. That’s why Iconfootwear has become known as the go-to store for quality comfort footwear in Tasmania.
Contact Us!
If you’re in Hobart, come see our store for a fitting. Prefer to ask first? Email or call and our team will help you.