Protect from Day One

Before wearing your shoes outdoors, apply a suitable protective spray or treatment based on the material:

  • Leather (smooth): Use a conditioning cream or leather protector
  • Suede & nubuck: Apply a water and stain repellent spray designed specifically for textured leathers
  • Fabric or mixed materials: Use a general protective spray

This creates a barrier against moisture, stains, and daily wear. Reapply every few weeks depending on use.

General Cleaning Principles

  • Clean regularly—don’t let dirt build up
  • Always use a soft brush or cloth first to remove loose debris
  • Avoid soaking shoes unless they are specifically designed for it
  • Let shoes air dry naturally—never use direct heat

Material-Specific Care

Smooth Leather

  • Wipe clean with a damp cloth
  • Apply leather conditioner to maintain softness and prevent cracking
  • Polish if needed to restore finish

Suede & Nubuck

  • Use a suede brush to lift dirt and restore texture
  • For marks, use a suede eraser or specialist cleaner
  • Avoid water where possible—always use protective spray

Cork (e.g. footbeds)

  • Wipe gently with a slightly damp cloth
  • Avoid soaking, as cork can dry out or crack
  • Use cork sealant if the surface becomes dry over time

Rubber & Soles

  • Clean with mild soap and water
  • Use a brush to remove dirt from tread
  • Check regularly for wear to maintain grip and support

Odour Management

To minimise foot odour:

  • Allow shoes to air out between wears
  • Avoid wearing the same pair every day
  • Use antibacterial sprays or foot powders if needed
  • Natural options like baking soda (light sprinkle overnight) can help absorb odour
  • Ensure feet are clean and dry before wearing

Storage & Longevity Tips

  • Store in a cool, dry place
  • Use shoe trees (especially for leather) to maintain shape
  • Keep away from direct sunlight to prevent fading or drying
  • Rotate your shoes to reduce wear and allow full drying between uses
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